Albertsons Recipe for Change

In 2022 Albertsons launched their Recipe for Change platform to encapsulate philanthropic efforts around the Planet, People, Product and Community. Kaiser and team developed a visual identity to represent the broad scope of these efforts, connected by iconography communicating each of these four program pillars, developed from a single master logo form. Grounded in the Albertsons heritage logo and the visual kit-of-parts from the new brand platform, the sub-brand is again connected by the familiar leaf mark in both the logo and the four variations serving as pillar icons.